Your
sharpest
founder's
office
on WhatsApp.
Ask Chatur anything about your brand. Chatur reads every channel you've connected and answers like a teammate would: the number, the why, and what to do next.
is meta lying to me again?
what's my real roas this week?
who hasn't ordered in 60 days?
which sku is stuck in inventory?
which store is growing fastest?
is my aov going up?
what's about to go out of stock?
why did zepto sales dip?
did that sale actually make money?
when do my payouts land?
is blinkit outselling zepto this month?
should i run a diwali offer?
what's my margin after ads?
which city orders the most?
where is my ad spend leaking?
what should i fix first today?
are we on track for this month?
how many came back this month?
which coupon is losing me margin?
is 20% off worth it?
why are returns up on amazon?
which channel is actually profitable?
should i shift budget to myntra?
which ad is really driving sales?
what do repeat buyers buy first?
how much did fees eat this month?
which dark store sells most?
Every seat at the table has different questions.
Chatur answers all of them.
Founder
Marketing
Finance
Operations
Retention
m
Chatur by Merito
How did we do yesterday?
₹4.2L yesterday, up 12% on last Tuesday. Amazon led. Myntra fell 18% because your serum ads there paused. Restart them first.
Channel
Sales
vs last week
Amazon
₹1.94L
▲18%
Nykaa
₹72K
▲6%
Myntra
₹41K
▼18%
Website
₹52K
▲4%
On it. What else should I look at?
WHAT CHATUR IS LIKE
Notices what changed.
Every message has a reason to exist. No noise, just what matters today.
Your ad spend rose 15% yesterday, but orders stayed flat. Here’s where the extra spend went.
Makes the call.
When the numbers support a move, Chatur recommends it and tells you why.
Start with a small test of the bundle. These two products already sell well together.
Honest when it doesn't know.
Definite about what the data shows. Clear about what it can't.
My data runs up to yesterday. I can show you yesterday’s sales and how they compare with the rest of the week.
Celebrates your
wins.
Good news, with perspective. And the odd bit of dry humour.
You hit yesterday’s sales target and held your margin. That’s a good reason to ring the bell 🔔